What is Total Traffic?
Total Traffic Is a network consisting of 8 Clear Channel stations that provides up to the minute traffic information on-air, online and to WAVE3-TV (NBC).
Is THE traffic informational source to 437,900* radio listeners per week in Louisville’s Metro Area, in addition to TV viewers on WAVE3-TV (NBC).
Airs in the most desired dayparts, M-F 5:45a-10a (5:50a-11:45a on WHAS) and 3p-6:50p.
What makes Total Traffic Unique and Effective?
- Traffic Reports are placed within content, not in a commercial break.
- Messages are recorded :15 seconds in length and air within content. They also
- include an opening Billboard at no extra cost.
- It is possible to air a different message across each station, taking
- advantage of audience composition on each station.
- Only one message airs in each individual report.
- Heard by an Active Ear vs. a Passive Ear as listeners are “tuning” into the traffic report.
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